This proven pricing strategy may surprise you…

Instead of aiming for the highest listing price, consider setting it slightly lower than the market suggests. Why? Because it can create a buzz around your property, drawing in multiple offers and creating a competitive atmosphere.

And here’s the kicker: When buyers sense that they might miss out on a great deal, they often push the final sale price above the initial listing.

That means you could end up with more money in your pocket than you expected!

Not only does this strategy help you sell your property quickly, but it also helps you get the best possible price in the current market.

It’s a bit counterintuitive, but it leverages buyer competition to your advantage.

Advantages of a slower market

Potential homebuyers looking to make a home purchase in 2024 should weigh their options, starting now. With the current high-interest rate environment, savvy buyers can take advantage of a slower market, where concessions and price reductions can be woven into the deal with less competition.

Start your search now to secure the best possible terms. As interest rates are anticipated to decrease, demand will skyrocket, leading to a scenario reminiscent of the competitive market seen in 2021 and the first half of 2022. Beat the rush and potential price hikes by making your move early and securing your dream home or investment property before others join the bidding frenzy.

We expect listings & buyers to start ramping up by the end of this month, bringing more competition out into the market. This usually means more multiple offer situations and less negotiating power for buyers. The time to get started with your search is now!

Don’t miss out on this window of opportunity. The interest rate can always be lowered by refinancing, while higher home prices and cash paid above the listing price are no longer recovered. Inevitably, these factors will influence an increase in housing prices and sales.